What Can You Do to Help Stop Diversion? Our work is a thoughtful balance of substance and style, nature and science, people and spirit. Since 2006, diversion of Aveda products has been on a steady decline and is now at one-tenth of one percent (0.1%) in unit volume. Explore Matrix's professional hair care, styling, and color, designed to bring premium solutions for every hair type. The tall, silver can of Redken Guts 10 volume spray, for example, was dented and dirty. You may or may not be familiar with an online retailer named, “Stock N’ Go.” I was excited to see this site because they sell every salon and drugstore hair product (hello, Ecostyler, and even Jane Carter) you would ever want at a heavily discounted price, depending on the quantity you purchase. Unauthorized places include Walmart, Walgreens, Target, eBay and Amazon. This video was long overdue and it was kinda hard to cram everything in one vid. Hair consumers buy products from their professional hairdressers and salons but because they trust their hairdresser with the proper product recommendation and because of timing. Hair product preferences among Black consumers in the U.S. 2017 Sales value of hair products among African-American in the U.S. 2017, by type North American ethnic hair product … Thanks to secondary coding systems and advanced methods of product tracking we have been able to cut off diverters in record numbers. Products can only be guaranteed by salons, spas and other authorized websites or locations. Examples include manufacturers of professional hair care and beauty products who intend their products only for salon use and sale, or other manufacturers who intend their products to be sold only by select full service retailers. Our exclusive collections of specialty shampoos, conditioners and cleansing conditioners are created to work together to … Potentially. Examples include manufacturers of professional hair care and beauty products who intend their products only for salon use and sale, or other manufacturers who intend their products to be sold only by select full service retailers. It may put your health and hair … Am I in danger? Am I in danger? Any Influance Hair Products you find outside of a salon are considered to be “diverted.” What This Means For You This occurs when unauthorized retailers sell hair salon products that can be overpriced, outdated, or harmful because they are not authentic.Visit us at www.CuriousEye.tv.We are a Kansas City video production company with great storytelling skills. They conduct serious due diligence on all products they sell that require things (like product liability insurance certificates , manufacturing quality control audits[1], proof of production capacity, certificates [2] of trademark ownership rights[3], EDI interfacing[4], etc.) (The practice is so commonplace in hair care, in particular, that companies such as Redken have issued advisories to customers educating them that their high-end products are not authorized for sale in supermarkets, discount stores, and the like.) Our products are sold exclusively in salons, but occasionally you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. At Davines, we believe that living a balance of beauty and sustainability, what we call sustainable beauty, can improve our lives and the world around us. According to the Professional Beauty Association’s 2011 Report “Economic Snapshot of the Salon and Spa Industry” [/styledbox], Formula Friday: Fall Hair Color Formulas 2020, Aromatherapy and Cancer: Essential Oils That Improve Well-Being, Protect Your Hair During and After Chemotherapy. It’s clear to anyone who understands business that the only companies that can get products on the shelves of Target or Walmart are the manufacturers of those products. 17 Comments → Diversion: Buying Hair Products at Drugstores, Supermarkets or Target? Professional product companies cannot guarantee that what you purchase outside a salon or spa is an authentic product of theirs. Ingredients that are listed on the product’s label may be different from the actual product’s contents meaning unknown irritations can occur. Diversion is a big business, with annual sales in the U.S. in the tens of billions of dollars. Diversion is when products are sold in “unauthorized” places. That’s why you should only purchase Paul Mitchell products within the professional beauty salon industry. Professional-product diversion inspires passions on both sides of the issue. The US hair care market has witnessed several changes over the past decade, with the emergence of various hair styling, hair regrowth, and hair colorant products. One plaintiff estimated in 2010 that the professional beauty-product industry has sales of $5 billion per year, out of which $1 billion is diverted salon-only products. Any Influance Hair Products you find outside of a salon are considered to be “diverted.” What This Means For You It made news in 1998 when it appealed to the Supreme Court and won a copyright case involving diverted hair products. [styledbox type=”shadow” ] We also learned the hair care products we purchased at Target had tell-tale signs of diverted merchandise. Moroccanoil Official Site. If your drug store is buying professional hair products from "back door" sources what makes you think they wouldn't do that with your medicine or baby formula. Just about every product sold, from cars to crackers, can be diverted. Oftentimes these products are old, stolen, counterfeit or tampered with, and they even cost more! For any diversion related inquiries or to report diversion, please contact [email protected] . In haircare products alone, industry reports show that $44 million worth of products were diverted in the fourth quarter of 2011. If you see a Matrix product for sale outside a salon, please Click Here to send us an email with the city, State, and name of the location where you saw the products. Hair consumers buy products from their professional hairdressers and salons but because they trust their hairdresser with the proper product recommendation and because of timing. Professional-product diversion inspires passions on both sides of the issue. http://corporate.walmart.com/suppliers/ 3. Tags: Aveda, Beauty Professionals, cosmetologists, Hair care diversion, Loreal, MAC, Makeup Brands, Matrix, Product Diversion, professional hair care, salon industry, Top 10 Global Beauty Brands, Urban Decay. There is not necessarily anything illegal about diversion. Diversion is when products are sold in “unauthorized” places. Some manufacturers intend to distribute their products in limited markets. Our stylists know exactly what you are looking for in your next appointment and are ready to pamper you. Enforcing Rights Against Product Diversion. Shop the top professional hair brands on Hair.com. Diversion is a big business, with annual sales in the U.S. in the tens of billions of dollars. Why is diversion bad? Curious Eye Productions provides corporate, web, documentary, news and broadcast production services. Why is diversion bad? When products are “diverted” and sold at unauthorized retail outlets, they may have been mishandled before reaching the store’s shelves, or may be old, damaged, obsolete, contaminated or even counterfeit.” Argan oil-infused collections offer hydration, repair, smoothing and volume for every hair type. You can also call 800-503-3997 to report diverters. We carry everything from Redken and Biolage to L’Oreal Professionnel, Kerastase, and more. And from the same report, product diversion had actually decreased by 13 percent, to its lowest point since 2004. This phenomenon, called product diversion, has caused headaches across the beauty industry for years. You get protection from multiple angles, including: Microtaggant Identification Particles The definition of diversion is product being sold outside of its authorized chain of distribution potentially putting the quality of the product at risk. Diverted products can be unsafe to use, counterfeit and have old and expired or diluted formulas. In Europe and the rest of the world there is no Professional Hair Product Diversion issues. According to Redken, nine out of ten consumers do not know what product diversion is. that only the manufacturer of a product could possibly provide. Potentially. Diversion within the beauty industry is still a challenge at almost $337 million* (2013 Nielsen diversion tracking report for the Beauty Industry Fund). Video Production for L'Oreal USA - Diversion of Hair Products There is not necessarily anything illegal about diversion. In preparing for American Salon’s July issue, marking their 135 th anniversary, they asked Scott Mitchell of Organic Salon Systems a simple question: “How is your company partnering with distributors, salons and retailers to fight diversion?”. Innovative, easy-to-use, performance-driven formulas dramatically transform all hair types resulting in beautiful, healthy, natural-looking hair. We also require, by … Hair product diversion only exists as an issue in the United States. 1. Davines North America, Beauty + Sustainability. Free shipping for many products! We also learned the hair care products we purchased at Target had tell-tale signs of diverted merchandise. Scott decided to tell them the real truth. Moroccanoil Official Site. Microtrace’s diversion tracing solutions provide covert markings to enable you to identify where salon diversion or hair product diversion occurred. There is a lot of money involved in diversion. I try hard to keep my salon stocked with good quality hair products ( shampoos, conditioners and styling products) . In Europe and the rest of the world there is no Professional Hair Product Diversion issues. It may put your health and hair … We do this not because we are worried our products will end up on retailer’s shelves, we know that they won’t, simply because we don’t sell to them. Just about every product sold, from cars to crackers, can be diverted. Often times these products are expired, depleting their effectiveness or causing unusual reactions. We do this because it provides simple transparency to our salon clients that if our products are ever diverted they have but one company to blame, us. Diversion occurs when professional salon products are sold by unauthorized retailers and e-tailers. While the sensationalized stories of some rogue distributor backing up a U-Haul truck to meet the Target store manager for an illicit cash-for-product exchange, or the horrifying stories that professional beauty products sold at Walmart are contaminated with cat urine, make for intriguing industry lexicon; these rumors simply have no basis in reality. http://corporate.walmart.com/suppliers/references-resources/insurance-requirements 2. What is product diversion? Diverted products can be unsafe to use, counterfeit and have old and expired or diluted formulas. Shop all Moroccanoil hair care and styling products online. Professional product companies cannot guarantee that what you purchase outside a salon or spa is an authentic product of theirs. Stash-it is dedicated to providing premium quality diversion safe products.While most diversion safe products are poorly designed and cheaply produced, Stash-it has gone above and beyond to ensure that we deliver well-made and extremely useful products. Diversion is very common when it comes to hair care products and is definitely on the rise for skin care, too. The truth of the matter is few companies can afford to ignore the $4.7 trillion [5] a year US retail industry for the $40 billion US salon and spa market [6], which is barely 1% its size. Keeping products where they belong. Diversion within the beauty industry is still a challenge at almost $337 million* (2013 Nielsen diversion tracking report for the Beauty Industry Fund). Product Diversion: Diversion is when... professional salon products, like Nexxus, Paul Mitchell, Matrix, OPI etc... show up in unauthorized outlets or retail centers. Haircare shouldn't be complicated. Virgo de Novo Professional Haircare has set a new standard for Purple and Blue Toning Shampoos. Organic Salon Systems has built its business model around the professional salon market and we are a “single source” provider meaning we (1) secure continental exclusivity for the lines we offer; (2) do not sell to retailers, sub-distributors, or anyone other than licensed salon professionals; and (3) ship directly to salons from our own warehouses and do not allow intermediary middlemen. Since 2006, diversion of Aveda products has been on a steady decline and is now at one-tenth of one percent (0.1%) in unit volume. Only products purchased in a salon or spa or authorized salon related website are guaranteed to perform to our standards. During the year, we frequently offer our salon products at special discounts and we also offer Retail Reward punch cards for salon retail products ($10 savings after $100 purchase) and Dermalogica Retail Reward punch card ($10 savings after $200 purchase). According to the latest annual report from the U.S. Commerce Department, total retail sales in 2011 were $4.7 trillion, which represents an 8% increase over 2010 total retail sales 6. Use the two-part system once a week or two to three times a week for damaged hair. http://corporate.walmart.com/suppliers/ 5. You get protection from multiple angles, including: Microtaggant Identification Particles Free samples with every order + Free shipping (Orders $39+)! In haircare products alone, industry reports show that $44 million worth of products were diverted in the fourth quarter of 2011. Shop the top professional hair brands on Hair.com. That’s why you should only purchase Paul Mitchell products within the professional beauty salon industry. Innovative, easy-to-use, performance-driven formulas dramatically transform all hair types resulting in beautiful, healthy, natural-looking hair. This column is not going to take sides. One plaintiff estimated in 2010 that the professional beauty-product industry has sales of $5 billion per year, out of which $1 billion is diverted salon-only products. Global Haircare Brand Deploys Digital Product Authentication to Secure its Supply Chain from Product Diversion The Customer A prestigious, fashion-forward manufacturer of haircare, cosmetics and personal care products that include shampoos, conditioners, hairsprays and moisturizing creams. Diverting fosters financial unpredictability and potential brand-value erosion for manufacturers. They conduct serious due diligence on all products they sell that require things (like product liability insurance certificates , manufacturing quality control audits[1], proof of production capacity, certificates [2] of trademark ownership rights[3], EDI interfacing[4], etc.) Does not purchase from any vendor unable to product certificated proving the Rights to use, counterfeit or with... 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