Retail: The retail portion of the business services walk-in customers Tuesday through Saturday from 10am until 6pm. These are the areas we intend generating our start – up capital; N.B: We have been able to generate about $20,000 (Personal savings $15,000 and soft loan from family members $5,000) and we are at the final stages of obtaining a loan facility of $30,000 from our bank. Make cupcake into the food that is cheap and easy to get and eat. A vision statement for a company or organization focuses on the potential inherent in the company's future; it’s about what they intend to be. As a cupcake baking and retailing business, we know that gaining a competitive edge requires a detailed analysis of the demographics of the surrounding area and the nature of existing competitors. 4.0 – Vision and Mission Statement 4.1 – Vision Statement 4.2 - Mission Statement ... business, keeping in minds its a sole trader, meaning only one owner and financial provider. As part our strategy to create multiple sources of income in line with our core business concept, we will run an in – house and community based consultancy service and trainings as it relates to cupcakes and other baked foods. Here is a of what we got from the critically conducted SWOT Analysis Isabella House of Cupcakes™; Our strength lies in the fact that we deal in all forms and flavors of cupcakes. Innovation, efficiency and flexibility in all areas are essential to our profitability, the engine for our continued success. Aside from the fact that it is a small cake, it still contains icing, candy or all other decoration that can be found in traditional big cakes. Our Mission Our mission is to create opportunities for learners to acquire knowledge, skills and competencies so that they can find jobs or start their own business in the baking, food and services industry. Crumbs Bake Shop® is the highest selling cupcake shop in the United States with estimated net sales of $8.9m and a gross profit of $5.1m in 2011. Craftmanship. A vision statement is like a photograph of your future business, which gives your business shape and direction. Bakeries sell perishable comfort food -- sweet and tempting offerings that appeal to a broad target market. Our mission is to build a cupcake baking and retailing business that will grow from an in – house baker to a standard bakery whose products can be found in different locations all around Alabama. to ensure accurate and helpful information is supplied to customers when they make enquiries, Responsible for cleaning the bakery facility at all times, Ensure that toiletries and supplies don’t run out of stock, Cleans both the interior and exterior of the bakery facility. Copyright © 2020 Profitable Venture Magazine LLC | All Rights Reserved | See About Us | Contact Us | Privacy Policy | Disclaimer. Isabella House of Cupcakes™ is established by the awarding winning and renowned baker – Mrs. Isabella Welsh – Carrington who has B.Sc. ( Log Out /  Why your go-to-market strategy should be industry focused; Dec. 1, 2020. * We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading cupcake baking and retailing brands in Fairhope – Alabama and the whole of the United States of America. We will bake and retail cupcakes made in different designs, different variants, different themes, and different flavors and of course different packaging just to appeal to our target market. Candace Nelson. We believe that what we do can weave a fabric of positive relationships and experiences that stretch from our coffee houses and out into the world. Our vision as a community based cupcake making and retailing business is to become the number one choice in the whole of Fairhope and also to be amongst the top 2leading cupcake baking and retailing companies in the State of Alabama before our 5. Change ), You are commenting using your Facebook account. ; it is one of the strategies that is helping them gain a huge market share. To All the CupCake Lovers customer, Our entire staff Cupcake Lovers: Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Through it, a business will be able to determine a lot of things, much like a development plan.Without a mission statement, a business will be left hanging and helpless. Our Mission We are passionate about baking innovative products that taste great and make every eating experience more satisfying. Our strongest selling point at Isabella House of Cupcakes™ is the unique taste of the different flavors of cupcakes that we sell. Some of the factors that encourages and motivates aspiring entrepreneurs to venture in to cupcake business is the point that you can start the business on a small scale from the comfort of your kitchen without making purchase of heavy duty equipment. What are the Requirements to Become a Mortician? One thing about cupcake business is that it is your creativity is one of the things that can stand you out from your competitors. A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. ( Log Out /  The business hopes to capture a loyal and dedicated following with a broad range of exciting cupcake flavors and tastes. In summary, Isabella House of Cupcakes™ will adopt the following sales and marketing approach to sell our wide range of cupcake flavors; Regardless of the fact that our community based cupcake business is a standard one with a wide range of flavors and products that can favorably compete with other leading brands in the United States of America, we will still go ahead to intensify publicity for all our products and brand. Our Core Values: Accountability: We acknowledge and accept […] But never the less, we have plans to launch out with a big bang. If you were to take a photo of you… They can seem insignificant compared to the daily grind of attracting customers, serving great food, and growing your restaurant.. Executive Summary. PoiPoi!~ Change ), You are commenting using your Google account. We know that no matter where we intend starting our cupcake business, we would be required to fulfill most of the items listed below; Going by the report from our research and feasibility studies, we will need an average of $50,000 to start a small scale but standard cupcake business in Alabama, United States of America. Introduce our cupcake brand by sending introductory letters to residence, merchants and other stakeholders both in Fairhope and in other cities in the State of Alabama, Open our cupcake business with a party so as to capture the attention of residence who are our first targets, Engage in road show in targeted communities from time to time to sell our products, Advertise our products in community based newspapers, local TV and radio stations, List our business and products on yellow pages ads (local directories), Leverage on the internet to promote our cupcake brands, Encourage the use of Word of mouth marketing (referrals), Place adverts on both print (community based newspapers and magazines) and electronic media platforms, Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand, Install our Bill Boards on strategic locations all around major cities in the State of Alabama, Engage in road show from time to time in targeted communities, Distribute our fliers and handbills in target areas. Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions. Thank you~ for visit our blog. Candace Nelson is the founder of Sprinkles Cupcakes, the world's first cupcake bakery. Before choosing a location to launch Isabella House of Cupcakes™ and also the kind of cupcake flavors to produce, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in the cities where we intend positioning our business. Sport Lovers/Fans ( In Stadiums during live sport events), Families/Households in and around your neighborhood. As a matter of fact, Crumbs Bake Shop offers over 60 varieties of cupcakes to their customers and they have plans to open their outlets in about 200 different locations within the next four years. We will make our customer satisfied with our service. Bethel Bakery Vision: To be Pittsburgh’s Premier Bakery by creating an exceptional product and customer service experience to new and loyal customers everywhere. No doubt, those in the cupcake industry are known to be extremely creative which is why they could come up with cupcakes in different designs, different variants, different themes, different flavors and of course different packaging just to appeal to their target market. Whoever you're we'll give you a great 'Big Hug'!~ What’s The Difference Between A Mission Statement and A Vision Statement? Our in – house bakery and delivery network will be customized to fit into the kind of ideas we have of how a standard cupcake baking and retailing business should look like. Our business goal as a community based cupcake baking and retailing business is to become the number one choice of residence in the whole of the communities where we intend to retail our cupcakes. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. Isabella House of Cupcakes™ is a neighborhood cupcake business that will be based in Fairhope – Alabama, USA but will cover a wide range of clients both domestic and corporate clients. leading the development and implementation of the overall organization’s strategy. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount. We will make our customer satisfied with our service. Mission & Vision Statements The United States commercial baking industry employs nearly 330,000 people with industry revenues estimated at nearly $97 billion annually. In essence our chosen location might be our weakness. We are in business to engage in wholesale distribution and to retail a wide range of cupcake flavors to the following groups of people; First and foremost, the fact that anybody with baking skills can decide to start cupcake business means that the business is open to all and sundry, hence it is expected that there will be a high – level of competition in the industry. Generating Funding/Startup Capital for Isabella House of Cupcakes™. If any of these factors is missing from a business (company), then it won’t be too long before the business close shop. At Isabella House of Cupcakes™ we deal in all forms and flavors of cupcakes. In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 3 to 6 months our cupcakes are sold a little bit below the average prices of various cupcake brands in the United States of America. Mission. At Isabella House of Cupcakes™, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. A good mission statement says why you do what you do. The truth is that, if you are a baker or even a caterer, it is easier for you to venture into cupcake business. We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. A mission statement is a short, meaningful sentence (or several sentences) that summarizes the purpose that drives your business. We are committed to the art of bread-making, from careful ingredient selection to refinement of baking processes. Our goal is to provide all of our customers with an unparalleled product and experience. There are over 600 U.S. baking plants that produce fresh and frozen commercial products daily … Business Objectives for a Bakery. If you are contemplating to start your own cupcake business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies. We are a a quick-service restaurant where customers sit around a bar and watch their desserts being made. Defines job positions for recruitment and managing interviewing process, Carries out staff induction for new team members, Responsible for training, evaluation and assessment of employees. There is hardly any customer that will taste our cupcakes who would not want to come back and make more purchase – we take delight in welcoming repeated customers over and over again. Although we intend starting out from small in – house bakery, but that does not in any way stop us from maximizing our potential in the cupcake line of business. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. !~ Isabella House of Cupcakes™ will ensure that all the factors listed above are reinforced on a regular basis, we will continue to improvise with our products, come up with pleasant and acceptable flavors and also we will engage in continuous capacity building of our workforce. In the nearest future, we will ensure that we create a wide range of distribution channels via franchising. I'm apologize for any mistakes and thank you for your attention They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources. ------------------------------------------------------------------------------------------------. Adults and children all consume cupcakes; the demography is all encompassing which is why you can find cupcakes been served in wedding receptions, birthday parties, children’s parties, school graduation parties, baby shower, and a whole lot of events and parties. As part of our plan to build a top flight community based cupcake baking and retailing business in Fairhope – Alabama, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company. The budget for legal fees, insurance, permits and license – $3,000. Steve Abrams has worn a lot of hats in his career -- restaurateur, bar owner, high-end residential builder. Responsible for signing checks and documents on behalf of the company, Evaluates the success of the organization, Responsible for overseeing the smooth running of the bakery, Part of the team that determines the quantity of cupcakes that are to be produced daily, Make lists and budget for bakery supplies, Makes sure that quality in maintained at all times, Map out strategy that will lead to efficiency amongst workers in the bakery, Responsible for training, evaluation and assessment of the workforce, Ensures that the steady flow of both raw materials (flours, sugar, foils and other packaging materials et al) to the bakery and easy flow of finished products (cupcakes) through wholesale distributors and retailers to the market. : CupCake Lover staff. Everything in it is not mine, credits to the owner. All the employees will be part-time workers because most of the will be done ... cupcakes, brownies, cakes all attractive to the community. Please note that cupcakes can also be called fairy cake or patty cake especially in places like England and Australia. Our Mission and Vision Statement Our vision as a community based cupcake making and retailing business is to become the number one choice in the whole of Fairhope and also to be amongst the top 2leading cupcake baking and retailing companies in the State of Alabama before our 5 th anniversary. Isabella House of Cupcakes™ has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Fairhope before venturing out to other cities in the United States of America. We always give you LOVE!! We will bake and retail cupcakes made in different designs, different variants, different themes, and different flavors and of course different packaging just to appeal to our target market. Mohon maaf atas segala kesalahannya dan terima kasih atas perhatiannya When a company considers new opportunities, it relies on the mission to make appropriate decisions. Any other duty as assigned by the bakery manager. There has been a significant increase in demand for whimsical, overindulgent and visually stimulating cakes, and Sunshine Bakery will target special events such as weddings, birthdays, christenings, bachelorette parties and stork teas. Some cupcake baking and retailing companies have even gone ahead to start retailing their cupcakes to the public through vending machines /cupcake ATM just like the owner of Sprinkle Cupcakes Candace Nelson did and some can just open a shop or kiosk in a street corner strictly for the sale of cupcakes. If you get some key factors wrong before starting your own cupcake, then you are likely going to struggle to stay afloat. Another competitive advantage that we have is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon. "The vision business statement should be thought of as part of your strategic plan," said Shockley. Cupcake business is projected to become one of the fastest growing businesses in the baked goods industry. Our Vision At CC’s, we’re all about getting people together and enjoying each other’s company. There is hardly any busy community or even street that you won’t find one or more people retailing cupcakes. Ajaero Tony Martins is an Entrepreneur, Real Estate Developer and Investor; with a passion for sharing his knowledge with budding entrepreneurs. She has a robust experience in the food and confectionaries business having worked both in the public sector and the private sector prior to starting her own cupcake baking and retailing business in Fairhope – Alabama. Here are the payment options that will be available in every of our outlets; In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches. Responsible for financial forecasting and risks analysis. The Fee for registering the business in the United States -$725. Hence we will not hesitate to adopt successful strategies from our competitors. So also the wide varieties of cupcake flavors et al that we produce, our large robust distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business. Mission Statement Simma’s Bakery is a committed team of talented individuals who provide superior quality bakery, pastries and wedding cakes. While a vision statement might contain references to how the company intends to make that future into a reality, the "how" is really part of a mission statement.The vision statement is a description of the "what," meaning, what the company aspires to be. Make cupcakek a food that is loved by consumers. If you are hardworking and lucky enough, you can secure contract from the start to start supplying cupcakes for events (parties and wedding ceremonies et al). the number of outlets/shops et al, and of course the state of the economy as at when you intend start the business. We hired experts who have good understanding of the baking and confectionery industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Fairhope and other cities in Alabama where we intend retailing our cupcakes. 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