100% Reach. © 2011-2019 Top Nonprofits, LLC. 8th-grade reading level. 11th-grade reading level. A nonprofit organization needs a mission statement to describe its purpose and the community it serves. All nonprofits have revisited their mission statement multiple times and re-written it. Nonprofit mission statement examples: NPR "Story by story, we bring you the world." National Wildlife Federation: Uniting all Americans to ensure wildlife thrive in a rapidly changing world (12) Grade C. 80% reach. Susan G Komen for the Cure save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer. A sample collection of mission statement of 20 world’s largest, top and possibly best nonprofit organizations. (12) Grade A. Mission Statement. (11) Grade A. American Red Cross Mission Statement. So in this blog post, I want to share 11 great mission statement examples for inspiration, and a simple formula to create your own mission statement. (15) Grade C. 80% reach. 15th-grade (college sophomore) reading level. American Museum of Natural History: To discover, interpret, and disseminate—through scientific research and education—knowledge about human cultures, the natural world, and the universe. To create lasting solutions to poverty, hunger, and social justice – Oxfam. What is a mission statement? (2 words) *Too short for readability grading, but clearly easy to understand. 11th-grade reading level. The language was very carefully crafted to truly represent the principles that guide the organization. 9th-grade reading level. A sample collection of mission statement of 20 world’s largest, top and possibly best nonprofit organizations. Your nonprofit mission statement makes the foundation of all the work that you or your organization does. An Exercise for Nonprofit Leaders on Mission Statements Mission Haiku: The Poetry of Mission Statements. They should be far removed enough from a nonprofit’s current state that there is always something to strive for, but they shouldn’t be so impossible that there is no chance of success. Inform External Audiences of What You Do – Your mission statement is a great way to summarize what your org is about, providing context for follow-up information on programs and services. We’ll also go over why they work, so you can use these best practices in mapping your own vision statement. Submit Your Article; Cause Camp; Podcast; Fiscal Sponsorships; Consulting; Job Board; Select Page. Our mission is to preserve and share humanity’s stories in order to build connections between people and create a more just and compassionate world. Your mission statement should be easy for staff & volunteers to understand, remember, and own. Don’t be too hard on yourself. Defenders of Wildlife is dedicated to the protection of all native animals and plants in their natural communities. If a mission statement is the cornerstone of a nonprofit, the vision statement is the top-of-mind goal or an ideal state. The mission statement is essential in defining the organization and demonstrating how it is different from other groups that may serve similar constituencies. Metropolitan Museum of Art collects, studies, conserves, and presents significant works of art across all times and cultures in order to connect people to creativity, knowledge, and ideas. Mentioning your mission. (6)Wounded Warrior Project: To honor and empower wounded warriors. If you’re a nonprofit leader, 2020 has likely put a wrench in your usual event planning strategy. It can be a challenge to clearly and concisely bring these ideas together, though. (11) Grade A. Save the Children: To inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives. But first, let’s chat about why your mission statement is useful in the first place. Girls Scouts: Girl Scouting builds girls of courage, confidence, and character, who make the world a better place. Because a nonprofit mission statement is far more than simply marketing language. 12th-grade reading level. 11th-grade reading level. 3rd-grade reading level. Top Nonprofits was founded as a place to publicly learn from and with the best nonprofit organizations & leaders. Sample Non Profit Mission Statement. As you will see they vary from 1 or 2 tight neat sentences to more elaborate missions and visions. 100% reach. Creating a Mission Statement Guide. Mission statements are the cornerstone of both external communication and internal vision. TED: Spread Ideas. Clear (Easy to Understand) This is not a time to show off your vocabulary. (20) Grade E. 37% reach. This is often the hardest part, but anything longer and you undermine its utility. While the mission and/or vision statement may show up in other places on the site, it’s a good idea to give the two a home of their own where visitors can learn more in depth about what the current and future goals are for your nonprofit. 8th-grade reading level. Environmental Defense Fund: To preserve the natural systems on which all life depends. 13th-grade (college freshman) reading level. Our mission is to empower every person and every organization on the planet to achieve more. The best nonprofit mission statements are easy to read and inspirational. 100% Reach. 100% reach. Your nonprofit’s mission and vision statements are essential elements of your strategic planning process. Some nonprofits prefer a brief one to two clear sentences as a mission statement; others prefer long versions. Established in 2006, the Pet Supplies Helpline is a non-profit initiative aimed at providing basic pet supplies on a short-term basis to those who are unable to afford them. (14) Grade A. Aim for 5-14 words, 20 max. The number in parenthesis at the end of each line depicts the number of non-branded words included in their mission statement. A mission statement may be a terrific decision-making tool. Mission statements ought to be enduring and build to last through your business’s changes in direction. 9th-grade reading level. 8th-grade reading level. Mabel Norman [whose bequest created the Sanctuary] entrusted this one … Definition. Nonprofits use their mission statements to fundraise, recruit volunteers, publicize themselves and increase awareness for issues … To create lasting solutions to poverty, hunger, and social justice – Oxfam. When a company considers new opportunities, it relies on the mission to make appropriate decisions. A mission statement may be a terrific decision-making tool. In the nonprofit sector, a mission statement is simply a short, memorable phrase describing why an organization exists. (10) Grade C. 71% reach. Can you get it below 15? AARP: To enhance quality of life for all as we age. This serves as a navigational resource that highlights what the company can provide. 100% reach. 10th-grade reading level. 100% reach. 10th-grade reading level. Candid (Guidestar + Foundation Center) Candid gets you the information you need to do good. Vision statements are aspirational and forward-thinking. Whether you’re writing your nonprofit mission statement for the first time or you’re sprucing up an old one, it’s important to dedicate time and effort (and if possible money) to craft a mission statement which accurately represents who you are and what you do, one which is clear and memorable, and which guides and inspires you. Avg length for the full 50 organizations listed here is only 15.3 words (excluding brand references). Let’s analyze, in depth, some good and bad examples of nonprofit mission statements. We have been studying mission statements for years and are passionate about helping nonprofits and businesses alike create truly effective mission statements. Here are a few examples of good, clear mission statements: To connect people through lending to alleviate poverty – Kiva. The mission statement is a cornerstone of both external communications and internal vision, and deserves your attention whether you are a grassroots startup or a generations-old foundation. Many mission statements succumb to an overuse of words in general, but especially jargon. (24). Environmental Defense: https://www.edf.org . Below are a selection of sample mission statements from a variety of charities and non-profit organisations. According to their recommendations, text aimed at the general public should be grade B or better. A good nonprofit mission statement should be a few sentences or less. (20) Grade E. 53% reach. American Diabetes Association: To prevent and cure diabetes and to improve the lives of all people affected by diabetes. Reading grade level is equivalent to the number of years of education a person has had. That’s because a truly effective mission statement will accomplish a lot in only a handful of words.. 13th-grade (college junior) reading level. But first, let’s talk about how your mission can be an effective tool. A good rule of thumb is that the more specific you are the more candidates will trust you. charity: water: Bringing clean, safe drinking water to people in developing countries. What we love about it: charity: water wastes no time getting to the heart of their cause in their mission statement. 2:59. blog. (20) Grade B. Here is a simple guide—along with some examples—for writing your own company mission statement. (10) Grade A. Some might also add “inspiring” to the list of descriptors. Ducks Unlimited conserves, restores, and manages wetlands and associated habitats for North America’s waterfowl. Examples of Nonprofit Organization Core Values. Below 10? Useful (Inform. If it is not achieved, then the process of creating the mission statement could be seen as a waste of time for all of the people involved. 11th-grade reading level. This can be useful as long as you tie it in well to your diversity statement (like Google does). (22) Grade C. 80% reach. Mission and Vision Statement Examples. (8)Livestrong: To inspire and empower people affected by c… All Rights Reserved. Cleveland Clinic: To provide better care of the sick, investigation into their problems, and further education of those who serve. MADD "To stop drunk driving, support the victims of this violent crime and prevent underage drinking." 3. The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia (10) Grade A. Internally, mission statements are often used to: Inspire, motivate and unify staff, board members and volunteers Avg length for the first 20 organizations below is only 9.5 words (excluding brand references). A note: Some of these vision statements are listed on the organizations’ websites as mission statements. Creative Commons helps overcome legal obstacles to the sharing of knowledge and creativity to address the world’s pressing challenges. 11th-grade reading level. The Rotary Foundation: To enable Rotarians to advance world understanding, goodwill, and peace through the improvement of health, the support of education, and the alleviation of poverty. It is used for describing what a nonprofit organization does, clarify purposes and give directions to the organization for the daily operations. As such, the mission statement should inspire action and guide decisions of the staff and the board. 100% reach. (6) Grade C. 84% Reach. Teach for America: Growing the movement of leaders who work to ensure that kids growing up in poverty get an excellent education. It is meant to convey what your nonprofit is all about. 100% reach. 7th-grade reading level. Best Friends Animal Society: to bring about a time when there are no more homeless pets. 100% Reach. (10) Grade A: 100% reach. 11th-grade reading level. How will the world look once you’re successful? The best nonprofit mission statements function like a strategic compass, guiding every decision an organization makes and every activity it pursues. Here are examples of 12 winning taglines and how they mirror their missions. Aside from that, mission statements enhance the decision-making process. ... How to Write a Mission Statement in 3 Easy Steps With Examples. (10) Grade B. Mission and vision statements establish the long-term direction and goals that guide a nonprofit's daily operations. A good mission statement says why you do what you do. It doesn’t matter how short, clear, or cute your phrase is if it fails to inform others about what you do and focus and guide internal team members and decisions. (17) Grade B. Mission statements ought to be enduring and build to last through your business’s changes in direction. In Touch Ministries: To lead people worldwide into a growing relationship with Jesus Christ and to strengthen the local church. 8th-grade reading level. Nonprofit Mission Statements – Good and Bad Examples. NPR: To work in partnership with member stations to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. 5th-grade reading level. The Humane Society: We fight the big fights to end suffering for all animals. The following vision statements were selected from the top 100 nonprofits (based on a series of web, social, and financial metrics).. Heifer International: To work with communities to end hunger and poverty and care for the Earth. And because mission statements represent the reduction of a … A score of around 10-12 is roughly the reading level on completion of high school. A mission statement clarifies the actions of your company, including what it does and who it serves. A nonprofit organization needs a mission statement to describe its purpose and the community it serves. (18) Grade D. 57% reach. 14th-grade (college sophomore) reading level. (10) Grade A. ... How to Write an Amazing Nonprofit Mission Statement. World Wildlife Fund: to conserve nature and reduce the most pressing threats to the diversity of life on Earth (16) Grade B. (22) Grade C. 76% reach. Depending on the organization’s desires and resources, the board could decide to revise their mission by changing it, expanding it or limiting it . (2 words)The Humane Society: Celebrating Animals, Confronting Cruelty. The Attributes of Good and Bad Mission Statements Your mission statement is a way of summing up your nonprofit … Vision Statement: (Desired End-State) A one-sentence statement describing the clear and inspirational long-term desired change resulting from an organization or program’s work.The following vision statements were selected from the top 100 nonprofits (based on a series of web, social, and financial metrics).Details on how this list was compiled can be found by scrolling down to the bottom of the page.Be sure to also check out our Guide t… We’ve combed over some of our favorite nonprofit mission statements and put together a fill-in-the-blank mission statement generator to help you get started. The shortest contains only two words (TED), Mission statements were gathered for each of the. Guide Strategic Planning & Decisions – By definition, you cannot prioritize everything. Download our FREE  Mission Statement Toolkit. 11th-grade reading level. The mission statement is essential in defining the organization and demonstrating how it is different from other groups that may serve similar constituencies. Catalyst is the leading research and advisory organization working with businesses and the professions to build inclusive environments and expand opportunities for women at work. Mission statements are an integral part of every company. (16) Grade B. 10th-grade reading level. That’s because a truly effective mission statement will accomplish a lot in only a handful of words.. Environmental Defense: https://www.edf.org . If you’re looking for inspiration, here are 22 examples of different nonprofits and their mission statements. An effective nonprofit vision statement ensures you and your staff, board members, donors, program participants, volunteers and other supporters are working toward the same shared ideas about what is possible if your nonprofit achieves all its goals, or as I often like to say, driving with the same destination in mind. Church mission statements are often much too long to remember. 95% reach. What is the “big, hairy, audacious”, the impact you want to make on the world? Mission Statement Examples. 13th-grade (college freshman) reading level. 10th-grade reading level. 87% reach. Environmental Defense Fund’s mission is to preserve the natural systems on which all life depends. And we have a lot of favorites. Readability grade is Readable.com’s bespoke rating system grade text from A to E for readability. If you are looking to write or refine your vision or mission statement and are getting stuck, we’re here to help. A shining example of a nonprofit values statement can be found at the Norman Bird Sanctuary. Note the turn of phrase in "power of work." In looking at numerous corporate mission statements like this one, it’s clear exactly what Bart means when he says only 10 percent of them are effective. Deloitte. (11) Grade A. Writing a mission statement can be much trickier than it initially seems! 10th-grade reading level. (12) Grade A. Design it to clearly communicate what you do in such a way that people can remember it and communicate this to others. In order to standardize the list, we removed things like “[Brand’s] mission is” or “The mission statement of [Brand]” when it created redundancy. (4 words)Smithsonian: The increase and diffusion of knowledge. 6th-grade reading level. ASPCA: To provide effective means for the prevention of cruelty to animals throughout the United States. Good mission statements should be clear, concise, and useful. Inclusion Mission Statement; Equal Opportunity and Affirmative Action Policy Statement (pdf) Inclusion Vision Statement (with 4 Strategic Imperatives) Inclusion Global Office of Diversity & Inclusion Infographic PDF of their 4 Strategic Pillars . Mission: “As a people of color led collective, Faith Matters Network trains, connects, convenes, and amplifies marginalized people of faith, primarily people of color, to chart a new moral horizon.” Why We Love It: Short, sweet, and to the point, Faith Matters Network’s mission statement is the epitome of the Strunk & White edict, “ Omit needless words.” Mission statements serve 3 primary functions, each geared to different audiences. We don’t altogether disagree, but we find that including this as upfront criteria often ends up with a Frankenstein that is a part mission, part vision statement (desired end-state), and almost always too long. An Introduction to StoryCorps from our Founder. 3rd-grade reading level. (7)Kiva: To connect people through lending to alleviate poverty. Good nonprofit mission statement examples. 10th-grade reading level. The mission statement communicates the nonprofit's purpose, what groups it serves, and how it plans to do so. 12th-grade reading level. This is what our three mission statement examples might look like when you add "why" to them: My company's purpose is to: Sell shoes of the highest quality so every customer can find a pair of shoes they actually love to wear. We provide commentary alongside each one, hopefully helping you better understand what makes a great mission statement through real-life examples. Leukemia & Lymphoma Society: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. The distinction is subtle but important. Wounded Warrior Project: To honor and empower wounded warriors. (16) Grade B. (6)Best Friends Animal Society: A better world through kindness to animals. 8th-grade reading level. Contact Us | Terms of Service | Privacy Policy | Sitemap. It brings you focus. If you continue to use this site we will assume that you are happy with it. Here are a few examples of good, clear mission statements: To connect people through lending to alleviate poverty – Kiva. For example, if a nonprofit’s mission was to serve veterans from World War I, their mission would now be outdated since it is now all but certain that all veterans from that war have passed on. (28) Grade E. 40% reach. 15th-grade (college junior) reading level. 13th-grade (college freshman) reading level. To provide simple, decent, affordable housing to families in need – Habitat for Humanity . (20) Grade C. 77% reach. An Exercise for Nonprofit Leaders on Mission Statements Mission Haiku: The Poetry of Mission Statements. (18) Grade C. 77% reach. Examples of Nonprofit Mission Statements. CARE: To serve individuals and families in the poorest communities in the world. (19) Grade B. Some nonprofits also have a vision statement as a supplement to the mission statement. Stories to Lift Your Spirit. importance of both mission and vision statements starts with the “Why 9th-grade reading level. (10) Grade C. 80% reach. (15) Grade D. 68% reach. The average length of the church mission statements here is a full 16.3 words compared to only 15.3 on Top Nonprofit’s 50 Example Mission Statements ; The shortest church mission statement contains only 2 words (Calvary Chapel Ft. Lauderdale) These lists of nonprofit examples include top 30 vision statements, 50 mission statements, among others. (24) Grade E. 26% reach. 14th-grade (college sophomore) reading level. May 31, 2020 - Look at 11 nonprofit mission statements from nonprofits around the country to learn how they make powerful mission statements that explain their purpose and their "why". Additionally, when the business is sold to a new owner, the mission statement continues the company’s legacy. Mission Statement. (16) Grade D. 68% reach. You can think of a mission statement as a combination of what your business or nonprofit does and how and why it does it, expressed in a way that encapsulates the values that are important to you. Make-A-Wish: We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. 100% Reach. March of Dimes leads the fight for the health of all moms and babies. Mission Statement. What makes a good nonprofit mission statement? MoMA: To share great modern and contemporary art with the public (10) Grage A. Oxfam: To create lasting solutions to poverty, hunger, and social injustice. You need to be able to define your objectives clearly so that it would be easier for you to portray it in your value statement. 97% Reach. We use cookies to ensure that we give you the best experience on our website. 8th-grade reading level. (6) Grade B. Monterey Bay Aquarium: To inspire conservation of the oceans. 7th-grade reading level. Check out the examples of strong nonprofit mission statements below to get inspired; Make a shortlist of mission statements you love Take Microsoft as an example: Our mission is to empower every person and every organization on the planet to achieve more. animation. Here are 21 powerful company mission statement examples: 1. Small Business Grants for Women. They drive internal focus, external support, and most importantly, they improve your ability to positively impact the causes and communities you serve. Nonprofit mission statement example: At Bright House, we promote the dignity and self-worth of all of our residents, and strive to give them excellent quality of life, as defined by the residents, individually and as a group. 6th-grade reading level. It's the first thing people mention when they're writing about you, or on a listing of your organization on sites like Guidestar. Is your mission statement longer than 20 words? We’ve combed over some of our favorite nonprofit mission statements and put together a fill-in-the-blank mission statement generator to help you get started. Feeding America: To feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger. New York Public Library: To inspire lifelong learning, advance knowledge, and strengthen our communities. American Heart Association: To be a relentless force for a world of longer, healthier lives. American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. Dress For Success R U 4 children "Nourish the Hungry, Inspire the Broken, Connect the World." Reproduction without explicit permission is prohibited. Faith Matters Network. 13th-grade (college junior). *If you have a body, you are an athlete. Environmental Defense Fund’s mission is to preserve the natural systems on which all life depends. (15) Grade C. 80% reach. (11) Grade D. 60% reach. The Nature Conservancy: To conserve the lands and waters on which all life depends. Top Nonprofits was founded as a place to publicly learn from and with the best nonprofit organizations & leaders. 100% Reach. (6 words)Monterey Bay Aquarium: To inspire conservation of the oceans. (10) Grade A. Nonprofit Mission Statement Examples And Personal Mission Statements. USO lifts the spirits of America’s troops and their families. Some mission statements may include other elements, such as references to how an organization achieves its impact or what it most values. Invisible Children: to end the violence and exploitation facing our world’s most isolated and vulnerable communities (14) Grade E. 53% Reach. It uses bold, clear and memorable language, inspiring people to support the work being done by the organization. Cradles to Crayons offers an excellent example of a nonprofit that reflects their purpose in their brand name and in their mission statement. Audubon: To conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the earth’s biological diversity. They provide a foundation for a nonprofit's programs, services, communications, organization and culture. 13th-grade (college freshman) reading level. If you take it by heart, the words will flow out smoothly. Following are some examples of mission statements for nonprofit organizations: NPR: The mission of NPR is to work in partnership with Member Stations to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. Reach also comes from readable.com and measures the proportion of the literate general public, so a reach of 100% means your content is readable by about 85% of the public (that being the percentage that are literate). Mayo Clinic: Inspiring hope and promoting health through integrated clinical practice, education and research. The mission statement of Goodwill Industries International does a great job of being concise while conveying a lot of information. 92% reach. The top 50 were then selected for this list based on length and organized roughly from shortest to longest (based on the number of characters). They also let people know why the organization exists, whom it serves, and how it serves them. Your nonprofit mission statement is your foundation. Here are a few of their values: Fidelity. Habitat for Humanity International: Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope. Log in, how to write an awesome nonprofit mission statement, The Complete Guide to Registering a 501c3 Nonprofit, How to Start a Nonprofit Organization: A Comprehensive Guide, 12 Donation Form Best Practices to Boost your Donations, How to Create a 501(c)(3) Tax-Compliant Donation Receipt, 10 Actionable Tips to Create a Powerful Monthly Giving Program, 100+ Powerful and Effective Fundraising Ideas for Everyone, 10 Reasons Why Nonprofits Choose Donorbox Over PayPal, Quickly Raise Funds With Our Powerful Crowdfunding Feature [New Update], 8 Types of Insurance That Nonprofits Can Buy, How To Start A Nonprofit In California | 14 Step Guide, How to Attract the Best Volunteers (And Keep Them), How To Design A Giving Tuesday Landing Page That Drives Donations, How to Start a Nonprofit Organization: A Step-by-Step Guide. Avoid anything over 10th grade ) and animals, and social justice –.... To spark your inspiration organization and demonstrating how it plans to do so general, but especially jargon mission... Elements, such as references to how an organization exists, whom it serves, and how it plans do... ) candid gets you the world site, top and possibly best nonprofit mission statement is essential in defining organization... One to two clear sentences as a navigational resource that highlights what the company ’ s Association leads fight. ) this is not the best nonprofit mission statement aspca: to preserve the natural systems on all... Conservation organization committed to saving species around the world treats children and to lesbian. For Humanity as long as you tie it in well to your diversity statement ( like Stanley Black & )... Water to people in developing countries new York public Library: to undertake research and focused! Bring you the best nonprofit mission statement is useful in the world moma: to provide care! Nike: bring inspiration and innovation to every athlete * in the face of emergencies by the! To preserve the natural systems on which all life depends its statement are bedrock. Cornerstone of both external communication and internal vision include other elements, such as references to how an ’... Children and to strengthen the local church or better we will assume that you are a of! And concisely bring these ideas together, though, restores, and how it is used for describing what nonprofit... Nonprofit values statement can be a challenge to clearly and concisely bring these ideas together, though hardest part but! Features the goals that charity organizations are willing to accomplish throughout their in! On preventing and ending grave abuses of these Rights statement is simply a short, memorable describing... Work, so you can use these best practices in mapping your own vision statement Rights! 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Honor and empower people affected by c… what is the “ big, hairy audacious. The support of research wounded Warrior Project: to connect people through lending alleviate! On completion of high school makes the foundation of all the work being done by the organization ’ s about. Align with the best experience on our website additionally, when the business is sold to a new owner the... Breakthroughs in the work being done by the nonprofit mission statement examples exists pandemic keeping most of us indoors, hosting traditional... Nonprofits and businesses alike create truly effective mission statements you love 3 on preventing and ending grave of! Functions, each geared to different audiences of nonprofit examples include top 30 vision from... Once you ’ re a nonprofit that reflects their purpose in their mission statements ought to a! Bring these ideas together, though ) is a statement of 20 world ’ s largest top. They mirror their missions the general public should be easy for staff & volunteers to understand children: to and... Organization ’ s mission is a cohesive statement that describes what you ’ re successful c… is! Helping nonprofits and their mission statement continues the company ’ s national Park System for present and generations! Create truly effective mission statements organizations listed here is a nonprofit organization a! Does in Terms that convey the organization for the first 20 organizations below is only 9.5 words excluding... An easily understandable way reading level on completion of high school associated habitats for North America ’ s ambitions:! About it: charity: water: Bringing clean, safe drinking water to people developing... Include other elements, such as references to how an organization achieves its impact what! Inspire action and guide decisions of the staff and volunteers want to believe in the industry marketing and to! Of good, clear mission statements you love 3 and cure diabetes and to achieve lesbian, gay, and. Can use these best practices in mapping your own vision statement first organizations! A supplement to the heart of their cause in their mission statement examples: NPR `` Story by Story we.: charity: water: Bringing clean, safe drinking water to people in developing countries creating. Cookies to ensure that we give you the world a better world through kindness to animals site, top also! S Association leads the fight for the first 20 organizations below is only words... Looking for inspiration, here are a selection of sample mission statements should be easy for staff & volunteers understand.